Managing the hotel revenue function

For a property General Manager or Hotel/Resort Manager, Director of Sales and Marketing, Owner and Executive team, the revenue management discipline is essential but is often not well understood.  This course will help you understand how the revenue function should work.  

How can the Revenue Leader (RL) help you?  We list different scenarios, what the RL should be doing in each scenario and how you should leverage the Revenue leader to optimise results.  

Challenges?  Rate Parity, Rate Leakage, Pricing, Automation, and keeping up with new technology.  

Forecasting can be a crucial driver of marketing strategy, commercial performance and operational improvements.  Find out why you should be forecasting and what you should do with the forecast to improve your business.   

Lastly, a detailed guide on improving your hotel's performance by having regular, well-structured Revenue Meetings.  

What you will learn

• Rate Parity - what is it; and what can you do about the challenges;

• Forecasting - should be a fabulous tool for the whole Executive team;

• Pricing - how should pricing decisions be made, and how can leaders support this function

• To learn what role the Revenue Meeting has in hotel operations and how you can support this to improve the hotel's performance.

• What should the Revenue leader do in different scenarios, and how can they help you improve results?

• Preparing for Automation - To understand the tools and support your revenue, professionals need to provide an excellent service to the property.